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The Wonderful World of Wine (WWW)
Episode 272
Uncorking the Mind: Neuromarketing in Wine with Marco Baldocchi
The Wonderful World of Wine (WWW) Episode 272 Hosts Kim Simone and Mark Lenzi explore all things wine with you! Uncorking the Mind: Neuromarketing in Wine with Marco Baldocchi Hosts: Kim Simone and Mark Lenzi Guest:Marco Baldocchi, Neuromarketing Expert and Author at Marcobaldocchi.com In this fascinating episode, Kim and Mark sit down with Marco Baldocchi, a renowned neuromarketing expert and author. Marco shares his journey into the world of neuromarketing and discusses his recent Forbes article, "How Neuroscience Can Change the Wine Marketing Game." Key Topics Covered: - Marco's Background: Learn about Marco's path to becoming a neuromarketing expert and his passion for wine and food trends. - Neuroscience in Wine Marketing: Insights from Marco's Forbes article on how neuroscience is revolutionizing wine marketing. - Sensory Experiences:Marco delves into the connection between food and wine sensory experiences and neuromarketing. - Engaging Younger Generations:Strategies on how neuromarketing can attract younger generations to the world of wine. - Wine Labels and Brain Choices:Discover Marco's intriguing research on how our brains respond to wine labels. - Emojis and Shelf Talkers:A discussion on the impact of emojis and shelf talkers in wine marketing. Tune in for an enlightening conversation that uncorks the secrets of the mind and the world of wine marketing! #wine #thewonderfulworldofwine #marcobaldocchi #neuromarketing
Marco Baldocchi was born in Lucca in 1978, graduated in
Communication Sciences in Switzerland, he founded the On Web
communication agency in 2005. In 2018 he created the Marco
Baldocchi Group inc. , an agency specializing in neuromarketing, in
Miami (Florida) and Emotek Reality ltd. , a company that deals with
augmented reality (Miami). He holds the role of National Manager for
Technological Innovation for Conflavoro and that of United States
Communications Manager for MAIE.
Speaker at national and international events in the field of
neuromarketing, lecturer for realities including the 24Ore Business
School.
Author of "Neuromarketing for food" (Flaccovio Editore) and co-author
in the U.S.A. in the publication "Money Matters Tips vol.2".
Member of the NMSBA (Neuromarketing Science & Business
Association), voted by the members of the NMSBA "6th best speaker
for the Neuromarketing Series 2021"
He holds the role of Neuromarketing Research Director for the
National Applied Neuroscience Association.
Active member of the IAA, International Advertising Association.
Creator of the Neuromarketing Academy, the most important
neuromarketing event in Italy.
