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The Wonderful World of Wine (WWW)
Episode 266
Neil Rogers. Neil, author of Bar Tips: Everything I Needed to Know in Sales, I Learned Behind the Bar
The Wonderful World of Wine (WWW) Episode 266 🍷 The Wonderful World of Wine (WWW) Exploring All Things Wine With You!🍷 In this episode, Mark Lenzi and Kim Simone talk with special guest Neil Rogers. Neil, author of Bar Tips: Everything I Needed to Know in Sales, I Learned Behind the Bar, shares insights from his book. 👥 Interview Highlights: - Customer Hospitality: Neil emphasizes the importance of a warm greeting and excellent customer service. Whether you're behind the bar or selling wine, creating a welcoming atmosphere is key. - Changing Role of Sales people: We explore how the role of salespeople has evolved over time. From traditional techniques to modern approaches, Neil provides valuable perspectives. - Hospitality Happiness: Neil's passion for hospitality shines through as he shares stories and tips for creating memorable experiences. - Old School Sales Techniques: Discover timeless sales strategies that still apply today, even in the ever-changing landscape. 🌐 Connect with Neil: Visit Neil's website at http://www.positiveactivity.com to explore more of his insights and resources. Remember, wine is more than just a beverage—it's a journey! Tune in to this episode for a delightful exploration of all things wine. Cheers! 🥂 Mark and Kim #franklinma #wine #wineeducation #bartips
Neil Rogers is an award-winning sales executive and co-business owner with over 25 years of success in the marketing and promotional products industry. His evolution into business was not a traditional path. Initially finding college challenging, he graduated from Salem State University with honors. Neil spent his sales career in several industries, including food service supplies, athletic apparel, and footwear, delivering exceptional client performance.
In 1995, Neil and his wife, Lori, founded Rogers Marketing. Recently, they were named into the AIA Corporation Hall of Fame. During his 37-year career, Neil developed a proprietary Positive Activity™ 11-Step Process for sales and business development, on which he coaches and trains other professionals. He attributes much of his early and continued success to the lessons he learned in the years he spent—you guessed it—behind the bar.
