Follow Our Education Page! News, Trends, Education And More!
The Wonderful World of Wine (WWW)
Episode 241
interview Tom Wark
The Wonderful World of Wine (WWW) Episode 241 Exploring all things wine with you! In this episode Kim and Mark interview Tom Wark. Tom Wark is a prominent figure in the wine industry, known for his work as a wine writer, publicist, and wine marketing expert. He has a deep understanding of the Three Tier system and has made significant contributions to the field. Tom Wark is the author of the popular wine blog "Fermentation: The Daily Wine Blog," which he started in 2004. The blog covers a wide range of topics related to wine, including industry news, wine reviews, and commentary on various wine-related issues. It has gained a loyal following and is recognized as an influential source of information within the wine community. In addition to his blog, Tom Wark is also the founder and president of Wark Communications, a public relations and marketing agency specializing in the wine industry. His agency helps wineries, wine regions, and wine-related businesses develop effective marketing strategies and reach their target audience. Tom Wark is known for his passion for wine and his ability to communicate about wine in an accessible and engaging way. He has a unique perspective on the wine industry and is often sought after for his insights and expertise. We discuss the Three Tier alcohol system in detail. Starting with the history we then touch on how it impacts wine consumers. Tom has a book you can find on Amazon “Fermenting Change: The Politics, Corruptions and Reform of the Three-Tier System of Alcohol Regulation “ Amazon.comhttps://www.amazon.com › Tom-W...Tom Wark: books, biography, latest update You can also find Toms blog here: https://tomwark.substack.com/ Cheers Kim and Mark
Tom Wark began his career as a wine marketer and publicist in 1990. In 1994 he opened his own consultancy, Wark Communications, which serves small and medium-sized wineries and wine-related companies with media, communications and marketing services.
A native of Northern California and transplant to Oregon, Wark’s initial foray into wine began in 1970 when he, in a curious mood, pulled a jug of Sebastiani Red off the top shelf of his mother’s pantry and accidentally deposited the contents on to her recently waxed kitchen floor. Despite the negative impact this first foray had on the floor and his mental state, his interest in wine never waned. Upon graduating with a Masters in Diplomatic history 20 years later, he entered the wine industry.
Over the years, Wark has tried to be a forceful advocate for wine consumers’ rights as well as the rights of wineries and retailers to legally access a marketplace overrun by special interest and protectionist legislation that barred legitimate reforms to an alcohol distribution system he and others see as archaic and unfair. His involvement in these issues led Mike Steinberger of Slate Magazine to describe him as the wine world’s first wine muckraker. In his role as an advocate, Tom has also served as Executive Director of the National Association of Wine Retailers since 2007.
Some of that work of advocating for change in the wine industry has been done through his writing at FERMENTATION: The Daily Wine Blog, where he has been publishing daily on issues of wine politics, the wine industry, the wine media, wi… Read More
